Typically people think about coaching when they’re watching some kind of basketball or football or some kind of baseball team, but what we’re talking about here is what is a coach. I’m a certified coach to the International Coach Federation and coaching really is about being able to help people optimize their potential. How I do that with people that I coach, whether I coach them on an individual basis or as a team or I do executive coaching is because first of all, I have to understand where are they at right now, what’s getting in their way of success. What is it that they want to accomplish and how I do that is through active listening.